PRIORITY SECTOR LENDING
The Bank is alive to its developmental role and actively participates in
meeting need-based requirements of Small Scale Industry (SSI), Agriculture and Small
business. It has consistently met the benchmarks for priority sector advances stipulated
by the Government from time to time. More than 40% of net bank credit is to the Priority
sectors.
SMALL SCALE INDUSTRY
The Bank attaches
priority to this vital sector and encourages technocrats and women entrepreneurs.
Banks Technical Consultancy Cell assists the small units in evaluation of
techno-economic feasibility of their projects. Bank has setup exclusive Small Scale
Industries (SSI) Branches for this sector.
AGRICULTURE
The Bank caters to
the needs of farmers through its rural and semi-urban branches. We have setup specialised
Agricultural Development Branches (ADB) totally dedicated to agricultural advances. The
Bank also encourages allied activities such as dairy, poultry, piggery, fishery,
horticulture, etc., Schemes like Rabbit Plus for Rabbit
rearing, Kamadhenu for rearing of Calves and Heifers,
Ksheerasamrudhi for dairy farming and Matsya Plus for Fish farming
has been introduced. Farm mechanisation and Agro based industries are given due attention
too. We have also introduced Kisan Credit Card Scheme, for the farmers to purchase
agricultural inputs and meet other productive needs. Bank also has
launched 'Annapoorna Scheme' to extend
assistance to tenant farmers who are holding only leasehold rights over the
land in which they cultivate. Large areas of fallow lands are being
brought under cultivation under this Scheme.
Rural
Training Institute for Micro Finance has been established at
Kalpetta in Wayanad district during the year 2005, for imparting
training to Micro entrepreneurs on an ongoing basis.
Agricultural
Centralized Processing Centre (Agri.CPC) started at Palakkad to
ensure prompt and speedy sanction of loans to the eligible farmers
in Palakkad District.
SPECIAL SCHEMES
We actively participate in
special schemes announced by the Government like: PMRY (Prime Ministers Rozgar Yojana),
Women Empowerment scheme, Micro Credit - Self Help Groups scheme
etc. The
Bank is actively involved in implementing Swarana Jayanthi Shahari
Rozgar Yojana which is aimed at providing self-employment to
the urban poor.
FINANCIAL
INCLUSION
'Janapriya Savings Account'
- a special
savings bank account, without any restriction of minimum balance,
was launched aiming at financial inclusion and extending banking
facilities to those so far deprived of it. Palakkad, Ernakulam,
Alappuzha, Wayanad,Kasaragod,Kottayam,Pathanamthitta and
Thiruvananthapuram districts have been fully included under 'Financial Inclusion'.
NRI
SERVICES
Rupee
Drawing Arrangements with 22 Exchange Companies and one bank.
Money
Trans - provides faster and speedy remittance facility from 6
exchange companies
SMS
Alert facility for customers in Gulf Countries
Centralised
NRE Savings Bank Account Opening at NRI Branch Ernakulam
NRI
Helpdesk for resolving problems faced and attending complaints
of NRIs
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